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3 Reasons Why Creating Original Content Is Important


Original Content

I know you have probably heard this before, and you are probably saying to yourself, “What is she talking about? Seriously: 3 Reasons Why Creating Original Content Is Important?”

You’re probably thinking to yourself, but I create original content all the time. But, is your content truly original? Have you copied someone else’s blog post and turned it into your own post? Or, have you ever had a conversation with a friend on a topic and decided to write a post similar to that discussion?

If you have to second guess yourself while thinking about the above-mentioned questions, then this post is for you.

The reason why I decided to write this post on this particular topic is that I believe that it is essential for us – bloggers, influencers, and content creators – need to realize that all of the content we create is important. But more importantly, it needs to be our story, not someone else’s.

Think about it.

Every day we are sharing our passions, we are opening ourselves up to the world and we are letting people see us in a different light. But more importantly, we are sharing tips, tricks, how-tos, and whats with our audience all of the time. Of course, the internet has so much to offer with a lot of it being around some of the same topics that we share. But how do you set yourself apart? How are you being original?

For me, the easiest way to stay original is by producing content on the topics that I am passionate about and sharing MY stories. Now, there is nothing wrong with being inspired by fellow bloggers or influencers to help you to create relevant content around the same topic. Just be sure to keep in mind the following:

3 Reasons Why Creating Original Content Is Important

1. Brand Representation

YOU ARE YOUR BRAND. It doesn’t matter if you operate under your legal name or under your blog name. You are representing your brand at all times. This is why it is so important to create content that is original and a part of your niche and story. This demonstrates to your audience that you are genuine, authentic and they can trust what you are sharing. Check out The 7 Things You Need To Know To Grow Your Brand if you need some tips. 

2. Collaboration

If you are inspired by a post or someone’s story, be sure to share the link to their page or social media. This is where you can really demonstrate the term we hear so much but rarely act on it: COMMUNITY over COMPETITION. Besides, this will really help with future collaborations with other content creators and bloggers. Pay it forward.

3. Credibility

Your credibility is always on the line. If you are inspired, but you go and take someone’s ideas and turn them into content as if it is yours, it doesn’t look good.

If you take one thing away from this post today, just remember to always be credible. You don’t want to be singled out as a creator, or influencer that takes ideas of others and uses them for their own benefit. #sharingiscaring

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