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5 Common Mistakes You Need To Avoid On Your Media Kit


When I first started to take starting a blog seriously I was so naive as to the amount of hard work it would take. I started several blogs and they quickly failed because I did not take the time to research and understand the industry.

I feel like now there are more resources available to understand the blogger/influencer space. Facebook has a lot of amazing groups with great communities where you can learn tips and tricks from people who have been in the industry for a very long time.

When I finally because serious and started posting a sharing content more consistently brands started to reach out to me. At first, I was completely shocked. I was thinking…

I made it.

Umm…not so much. I had no idea the amount of work that would need to be done to move forward to a relationship with a brand. One of the first questions I was asked…

Do you have a media kit?

At the time I had no idea what a media kit was, much less what information that would need to be included. Media kits can be as detailed as you would like or you can just share the requested stats. Having a media kit is important if you are a blogger or trying to become a social media influencer. So, today I wanted to share some tips for those of you who may have a media kit. These tips will help you avoid some common mistakes when sending your media kit to brands. Some of this may seem like common sense but remember…

Common Sense Isn’t Always Common

5 Common Mistakes You Need To Avoid On Your Media Kit-Tiffany D. Brown

5 Mistakes To Avoid On Your Media Kit

  1. Your media kit is too long. They don’t need to know your entire life story. Try to keep your media kit short and to the point. My media kit is no more than 1-2 pages long.
  2. Missing vital information. What exactly is vital information? Email address, phone number, social media platforms, and your handles. Be sure to include all of the basic and vital information to your media kit before sending it to a brand.
  3. Media Kit file is too large. Most inboxes have a limit on the size of the email that can be received. That also includes the size of the attachments. A great rule is to save the file as a PDF and use a link to share. I personally use bit.ly for my media kit. I take the pdf file and upload it to bit.ly then I will send the bit.ly link to the brands that request it. It is much easier and I always have my media kit at my fingertips to send in a moment’s notice.
  4. Listing Competitors. Try to avoid listing other competitors in your media kit. This is just out of respect. there is nothing wrong with working with multiple brands. However, some brands can be sensitive to the fact that you may have work with a competing company.
  5. Withholding the goods (other important information such as dm’s number of saves etc). If you really want to work with a particular company or brand, you want to paint the best picture as to WHY they should work with YOU. Don’t hold back. Share as many insights about you and your platforms with the brand. For example, if you purchased a shirt from H&M with your own money and people start to comment and DM you about where you purchased your shirt and if you could share the link. Send those screenshots to the brand. The brand will see how engaged your audience is with your content and how you are able to convert them into potential customers for the brand.


Now that you have the scoop, go get your media kit in order so that you can level up before the holiday season.

What are some things you have learned about having a media kit? Share in the comment box below!


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