If you’ve ever considered moving beyond simply posting on social media and taking control and ownership of your space online, you may have pondered the idea of becoming a social media influencer. But the question then often becomes, how to determine your rate as a social media influencer. Before we consider that, it’s important to […]

When we speak of passion projects, it’s often in reference to something meaningful someone does in their spare time. They’re the things we turn to after a long day at work,  or when we want to relax on the weekend. Passion projects can be tangible or they can be an idea or cause that we […]

Within the realm of social media marketing, influencer marketing is a popular choice for many brands and companies. Social media users with a dedicated group of followers and fans can position themselves as experts in a particular industry or field and as a result, are highly sought after by brands to help promote products and […]

There’s so much to learn when you start a new business. From the technical side of things to the financial and bookkeeping aspect, it seems that at every turn, there’s something new starting at you that you hadn’t previously considered. Many up-and-coming entrepreneurs, despite how many personal development books they’ve read and how often they’ve […]

Let’s face it, we all could use a little extra money on the side right? Whether you’re looking to save for a large purchase like a down payment on a home or new furniture, there’s always something just out of reach financially, that we really want. Maybe you’re not saving for anything.  It’s possible in […]

We all know that as an entrepreneur, you’re self-motivated and up for a challenge. Your drive and determination led you to begin that hustle and start your own business. We also, though, recognize that at times, self-doubt and apprehension kick in and you find yourself wondering why you even chose this route, to begin with. […]

It’s time and you’re ready. You’ve spent years working in a corporate environment and you’re ready to branch out on your own. Maybe you’re feeling the effects of the global pandemic. Perhaps you’re feeling burnt out. You’re ready to try something new. Whatever the reason, you’re ready for a change. You’ve made the decision to […]

There are three important reasons you should be creating video content for your audience. Not only does it allow your audience to see the real you, but video analytics give you a better sense of what part of your content resonates most with your audience. The final important reason you should be creating video content […]

As an aspiring entrepreneur, you likely have several plates in the air. You may be working your 9-5 job, and juggling family and home responsibilities while trying to get your business off the ground. Working outside of the office remotely can have profound benefits for both yourself and your employer. It is also more conducive […]

Are you looking to land brand partnerships with less than 1oK followers? As an influencer, part of your income may come from sponsored content or brand partnerships. This means that a brand pays you to post about their product. You would create a YouTube, Tik Tok, or Instagram IGTV video or Reel, write a blog […]