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What Is Your Definition Of High-Quality Content?

Business, Content Strategy

High-Quality Content-Are you creating it?

Have you ever had the feeling that the more and more you try to avoid doing something, more opportunities are introduced to you?  This is me. This year I promised to be more of a resource to you and here is where it begins. Today I will be sharing some insight on creating “High-Quality” content.

More specifically, Instagram content.

I started my Instagram account in 2011, the year my son was born. At the time, I thought I was going to use the platform as a place to share my life and photos of my son. I did share some of my life, not as many pictures of my son that I expected to share. (paranoid mom here) But as time went on, I started to share more of my makeup artistry and behind the scenes footage.

Fast forward to 2016,  this was the year that things changed. Not only did Instagram started the infamous “clean up” of accounts but it put in perspective to me how important this platform is. I mean, it is the one way I can continue to inspire hundreds of people on a daily basis. I take Instagram very seriously. Don’t believe me ask my sister De’Ana Fierce, she will tell you!  But that is why I wanted to share this post with you today.


What Is Your Definition Of High-Quality Content?-Tiffany D. Brown


Get Ready for a little hands-on exercise!

I want you to log into your Instagram account. Go ahead, I’ll wait…now, take a look around.

What do you see?

Really look long and hard and ask yourself are my photos “high-quality”?

Definition: High Quality – the quality of being superior. superiority. caliber, calibre, quality – a degree or grade of excellence or worth.

If your answer is yes, then great! If your answer is no, then we need to chat.  Before you go beating yourself up,  let me tell you, it is not necessarily a bad thing, but there could be some opportunities you are missing out on. Now, I  am not saying that you have to hire a photographer to take “professional” photo and use photoshop. But you may need to start re-thinking the way you are capturing your content. It is super important if you one day have aspirations of becoming a social media influencer.

Here are a few tips that helped me when I first started taking my page seriously.
  1. Lighting-Rule of thumb, natural light is best unless you are in a studio setting. Bad lighting can RUIN the perfect photo! We all know that it takes a minimum of 100 photos just to get the right shot. lol! So, make sure to have great lighting before taking photos.
  2. Angles-There are so many different angles you capture to get you on track to creating great high-quality content. If you are a fashion/style blogger and would love some helpful tips on posing check out this post here. It will help you to capture the angles that may work best for you.
  3. Editing-this is a BIG one! Editing is not a bad thing. I wouldn’t suggest over editing unless that is the “vibe” you would like to have for your brand. There are many apps available that can help with removing wrinkles from your skirt, or event to fix blemishes. If you would like for me to share my top apps let me know in the comment box below.
  4. Camera– I use a variety of cameras to capture my content. Mainly because I take photos of different types content. From Hair, Makeup, Fashion/Style to tutorials and everything in between. I recently upgraded my phone to an iPhone 8 Plus and I find myself taking more iPhone photo than before. If you want me to share a break down of the equipment I used, let me know in the comment box.

I really want 2018 to be a great year for you and your brand. I really hope this post helped you to think outside the box. Hold yourself accountable for the content you share. If you find yourself struggling, don’t hesitate to reach out to me. I will be more than willing to help you. Just think of your favorite magazine, editorial layout and design and numerous edits just to get the perfect spread.

Your page is YOUR MAGAZINE SPREAD, so let’s start treating it that way!
Are you creating “High-Quality” Content?
Before you go, don’t forget to sign up HERE  to become an insider.

 

 

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